Optus: The First Hours of a Crisis Matter Most

In twelve months Optus had a data breach exposing about ten million customers and a national outage that took down triple-zero for some users. The technology failed twice. The operating response failed louder.

This case study is part of the Stokowski Advisory Insights series — essays and case studies on accountability, commitment, communication, and trust, drawn from real engagements with founders and leadership teams.

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