Uber's Culture Reckoning: Talent Without Standards

Susan Fowler's 2017 memo didn't create Uber's culture — it described it. The fall of Travis Kalanick was the late signal of leadership choices made years earlier.

This case study is part of the Stokowski Advisory Insights series — essays and case studies on accountability, commitment, communication, and trust, drawn from real engagements with founders and leadership teams.

Read more essays and case studies in the Insights archive, or start a confidential conversation about the decisions in front of your leadership team.